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Hi, I am an eCommerce & digital (obsessed) strategist.
DANI ROOTENBERG
WHO I AM
I like to curate --
Luxury goods, unique lifestyle finds, and of course, the perfect online customer journey. I believe that tailored experiences are the key to driving memorable consumer interactions, and I thrive in the intersection between creative ideation and technical solutions to find the perfect fit for every client.
I love all parts of the process - untangling the back-end, predicting the next trends, and the relationships I cultivate - all to deliver the curated web experiences that people love, remember, and return for.
xx
Dani
Luxury goods, unique lifestyle finds, and of course, the perfect online customer journey. I believe that tailored experiences are the key to driving memorable consumer interactions, and I thrive in the intersection between creative ideation and technical solutions to find the perfect fit for every client.
I love all parts of the process - untangling the back-end, predicting the next trends, and the relationships I cultivate - all to deliver the curated web experiences that people love, remember, and return for.
xx
Dani
WHAT I DO
Shopify Strategy & Optimization
End-to-end Project Management
Hands-on Replatforming Support
App & Software Integrations
Customer Driven Solutions
Fashion & Luxury eCommerce
End-to-end Project Management
Hands-on Replatforming Support
App & Software Integrations
Customer Driven Solutions
Fashion & Luxury eCommerce
Hands-on Replatforming Support & Roadmapping | 2021
SELECTED WORKS
Facilitated Pixie Mood's multi-domain migration from WooCommerce to Shopify, optimizing the pathway to sales through strategic upgrades
Implemented data-driven solutions to drive sustainable growth at Pixie Mood, including an in-cart up-selling app that resulted in +35% AOV and +14% UPT
Strategic App & Feature Integrations | 2022
Executed 350+ end-to-end
launches across Magento and Shopify at Dover Street Market New York, resulting in +55% sales growth YoY in 2019
launches across Magento and Shopify at Dover Street Market New York, resulting in +55% sales growth YoY in 2019
Extensive Product Launch Experience
Developed first digital presence for MRM Sales Group, supporting their sales of industry-leading fashion brands across the United States
Tailored Client & User Experiences | 2018
expertise in • SHOPIFY • MAGENTO • WOOCOMMERCE • KLAVIYO • TRELLO • ASANA • FIGMA • ADOBE PHOTOSHOP • GOOGLE ANALYTICS • METORIK • ZENDESK • GORGIAS • SHAREASALE
MY EXPERIENCE
December 2020 - July 2022 / Toronto, Canada
January 2018 - June 2020 / New York, USA
May 2018 - December 2018 / New York, USA
Web Content Coordinator / LCBO
eCommerce Manager / Pixie Mood
eCommerce Associate / Dover Street Market New York
eCommerce Specialist / MRM Sales Group (PVH)
May 2023 - Present / Toronto, Canada (Contract)
HOW I EXCEL
WHAT'S ON MY MIND
CONTACT ME
dani.rootenberg@gmail.com
+1 647 299 6555
+1 647 299 6555
